New Qantas Safety Video Captures Aussie Spirit
The latest Qantas aircraft safety video stars friendly Aussies and stunning destinations across our great land, but not a kangaroo or koala in sight.
Launching across Qantas’ domestic and international fleet from February, the new video will also feature on the airline’s online channels. Check it out below.
Qantas CEO Alan Joyce said the video was a unique platform to promote the local tourism industry and capture the confident-but-relaxed Aussie personality that visitors tend to fall in love with.
“We’ve experimented with different settings for our safety videos over the years, but this time we saw an opportunity to celebrate Australia itself.” Mr Joyce said.
“The result is something that we believe is really special and powerful, but warm, funny and down to earth at the same time, because it’s about everyday Australians.
“We’re confident that it’s going to grab people’s attention and get them focused on the safety information that every Qantas customer needs to know.
“It’s a video that people can really connect with, and there’s an opportunity to expand its reach by sharing it online and through social media – giving it a dual purpose as promotion for Australian tourism,” added Mr Joyce.
“Qantas has always been the biggest private sector supporter of Australian tourism and we’re delighted to be working with Tourism Australia on the social media campaign that goes with the new video.
“With the headwind of a lower dollar we have the potential to create a new tourism boom in this country. I’m proud that Qantas is leading the way, not just through our global marketing efforts, but by adding flights and seats and expanding our partnerships with the world’s biggest airlines.”
More on airline safety videos
The scenarios featured in the video include:
- An oxygen mask demonstration at the Museum of Old and New Art in Hobart
- A life-jacket demonstration at Bondi Icebergs
- A brace position demonstration during a yoga class on Hamilton Island
- Counting rows to the exit on a Yarra Valley winery
- An emergency slide demonstration at Josephine Falls in Queensland
Full list of locations in the video
- Alice Springs, NT
- Bondi Baths, NSW
- Canberra, ACT
- Cradle Mountain, TAS
- Deep Well Station, NT
- Exmouth, WA
- Fremantle, WA
- Hamilton Island, QLD
- Hobart, TAS (MONA)
- Josephine Falls, QLD
- Lake Lefroy, WA
- Melbourne, VIC
- Purnong, SA
- Stanwell Park NSW
- Tooborac, VIC
- Yarra Valley, VIC
- Whitsundays, QLD
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I’m a passionate traveller and a first class nomad wannabe. I have a love for the written word and enjoy sharing stories that inspire travel. I like ordinary but love extraordinary. I’ll dance and sing karaoke to anything 80’s, will drink hot tea even if 40 degrees, love food and have a wicked sweet tooth. Architecture excites me, the window seat thrills me and anything aviation enamours me. I’m a perpetual dreamer who lives by Saint Augustine’s wise words – “The world is a book and those who do not travel read only one page”. My intention is to read War and Peace!