A number of international airlines have recently revisited and modernized their safety guidelines in creative videos, each in their own style, as part of their branding and to get passengers to pay closer attention. Here's a look:
KLM Royal Dutch Airlines gets inspired by Delft tiles
The Dutch airline has revisited its in-flight security guidelines by showcasing one of the country's national treasures, tiles from the Delft region, a tradition of craftsmanship that dates back to the 17th century. A flight attendant begins to explain the safety regulations from a tile workshop. All the movements that are demonstrated, like putting the life vest over one's head, is presented in animated form in traditional blue paint on Delft porcelain tiles. Each tile was filmed image by image like a flip-book, in order to have the drawings come alive in the film.
Air New Zealand and the All Blacks
Who better than the national rugby team to demonstrate safety instructions on board planes from the New Zealand airline? The most famous men in black of the rugby world show their sense of humor by re-interpreting elements of the film "Men In Black" for the video. The film even includes an appearance by the memorable pug as well as actor Rip Torn who plays the role of Agent Z in the original film. The Air New Zealand spot stars Israel Dagg, Kieran Read, Keven Mealamu, Samuel Whitlock, Dan Carter and Richie McCaw. The players are accompanied by Australian-New Zealand recording artist Stan Walker, winner of "Australian Idol".
Air France plays the glamour card
France is perceived as a country synonymous with fashion and glamour. The flag carrier decided to use this image in a video that plays on French pride and clichés. The flight attendants all wear striped French-style sailor tops in the national colors of blue, white and red. Nevertheless, the film remains unpretentious as flight safety is explained and demonstrated with wit and humor. For example, Air France reminds passengers that electronic cigarettes as well as smoking pipes are forbidden onboard.
Emirates presents Jennifer Anniston as ambassador
The United Arab Emirates airline created a lot of buzz by hiring American actress Jennifer Aniston for its latest ad campaign. In this case, the film is not meant to demonstrate safety precautions but simply publicize the airline. In the ad, Jennifer Anniston portrays a character similar to her famous "Friends" character, Rachel. Funny and naïve, Aniston has a nightmare in which she boards a flight where there are no showers and no bar. The short film has already had over 4 million views.
Copyright AFP Relaxnews, 2015.
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