Boeing Turns On The Style For Its Centennial

28 December 2015
Read Time: 0.5 mins

Words by AFP Relaxnews

To mark 100 years in business US airline builder Boeing is partnering with iconic brands to create what it calls ‘heirloom quality' merchandise.

"As part of the Boeing centennial celebration, we are offering aviation enthusiasts the opportunity to obtain truly special merchandise of enduring quality - items that can be passed with pride to future generations," said Jim Newcomb, director of Boeing Global Brand Management.

Therefore the company has approached Schott to create a line of aviation-themed jackets, British aviation and aerospace watchmaker, Bremont for a selection of celebratory timepieces and none other than Steiff for a Bill Boeing-inspired plush toy - William E Bear.

The collection is now on sale, but Boeing's centenary won't officially arrive until July 15, 2016.

Copyright AFP Relaxnews, 2015.

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