Words by AFP Relaxnews
Passengers travelling on more than 150 JetBlue aircraft within the US equipped with on-board Wi-Fi can now access Amazon's full film, TV and video catalogue.
"Offering streaming movies and shows from Amazon Video over free Fly-Fi changes the game in in-flight entertainment, much like our seatback televisions did 15 years ago," said Jamie Perry, vice president of brand and product development, JetBlue.
Like rival streaming service Netflix and its recent partnership with Virgin America, existing Amazon Prime members can log into their accounts and access the full gamut of Amazon video at no extra charge when flying JetBlue.
"We're excited to bring our unlimited on-demand entertainment to JetBlue and offer it over a fast and free internet, just in time for the busiest travel season of the year," said Michael Paull, Vice President of Digital Video at Amazon, of the partnership which was first announced earlier this year.
Non-Prime members will also be able to rent videos from Amazon as well as browse and potentially buy products across its online retail portals.
And as the partnership develops JetBlue hopes to be able to integrate Amazon's products and services into its existing customer loyalty program.
"We're not stopping at video; our relationship with Amazon offers opportunities to delight our customers in ways that have never been done before," said Perry.
Copyright AFP Relaxnews, 2015.
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