How APT Has Perfected The Art Of European River Cruising

23 February 2018

With a history that reaches as far back as the 1920s, it’s not surprising that APT knows a thing or two about what makes the trip of a lifetime. Since 2005, a fair amount of APT’s expertise, enthusiasm and sheer passion for travel has been channeled into that holiday of holidays: the European river cruise.

So how did a little company which began in Melbourne, Australia, come to offer one of the most sought-after European holidays around? They know how to do all the important things right. Here’s a list of what we think makes an APT European river cruise so special.

Town of Bernkastel-Kues on the Moselle River. The fairytale town of Bernkastel-Kues on the Moselle River. Image: Getty

Everything is included

If you’re going to have a holiday, you really want to have a holiday, right? This is something APT understands well. In fact, it is probably the cornerstone of what makes an APT’s cruising experiences so wonderful – everything is included. That means everything: meals, drinks, accommodation, tipping, transfers, entertainment and sightseeing. The bliss that comes with not having to reach into your wallet time and time again is really something else. Everything is taken care of, with APT.

apt river cruise boat near eiffel tower paris See and experience Europe’s iconic sights and little-known gems. Image: APT

Unpack once

Unlike land-only travel which has you settling in to a new hotel every night or so, river cruising with APT means that you unpack only once. You can then enjoy the comfort of your floating boutique hotel as new destinations miraculously appear on your doorstep every morning.

woman sitting in river cruise boat suite Take time out in your finely appointed, luxury suite. Image: APT

Personalised holiday options

With APT, you have the chance to customise your cruising experience with Freedom of Choice options for sightseeing and dining. Each itinerary will have different experiences, and these are included at no additional cost. For example, in Avignon, France, you may choose to see the Pont du Gard, play a round of golf or enjoy a French language lesson on board. In Amsterdam, take a canal cruise, visit Zaanse Schans, see the Keukenhof Gardens if you’re travelling during spring, or enjoy a stroopwafel presentation.

mature couple in Rothenburg An optional excursion to Rothenburg could be part of your adventure. Image: APT

Signature Experiences

These charming additions enable you to include even more once-in-a-lifetime moments on your holiday. APT also offer their exclusive Royal Signature Experiences, giving you an eye-opening glimpse into the privileged world of imperial Europe. One such experience awaits you in Andernach, Germany. Cruise to this town on the banks of the Rhine, and you’ll be treated to an exclusive visit to Namedy Castle. This 14th-century residence is home to Princess Heide von Hohenzollern who may just be there to greet you. You’ll be able to wander about the castle’s rooms and hidden nooks, then enjoy a delicious dinner in the Hall of Mirrors, accompanied by a classical piano recital. 

Nemedy Castle, Germany Meet a real princess at Nemedy Castle in Germany. Image: APT

Comfort and luxury

Travelling with APT is like living in 5-star luxury while discovering Europe’s most captivating landscapes and cultural experiences. You’ll be on board the grandest ships on Europe’s waterways, enjoying a wealth of exclusive facilities and extra large suites – all with mini-bars.


On board, APT’s exceptional hospitality staff, led by a dedicated Hotel Manager, are adept at anticipating your every need and adding those special touches, such as pouring a drink just the way you like it or arranging your favourite gourmet delight. Silver or Gold Butler Service is also available guests in select suites.

City Hall, Vienna at sunset Enjoy a private classical concert featuring members of the Mozart’s Boys Choir while in Vienna. Image: Getty

Knowledge and experience

During your European river cruise, an APT Cruise Director is on hand throughout all land journeys and Grand City Stays, so you’ll never be far from a friendly, expert guide.

World-class food and wine

From a six-course degustation-style meal at the renowned Chef’s Table Restaurant to a super laid-back alfresco lunch on the Sun Deck, there are enough dining experiences about APT’s European river cruises to match your every mood and desire.

Europe’s gems

The destinations on APT’s Europe river cruises speak for themselves. Grand cities and picturesque historic towns, cobbled laneways and medieval castles… APT can take you to Europe’s most magnificent sights.

For the hottest deals in travel visit your local Flight Centre store, call 131 600 or book now on the Flight Centre App.


Erin Bennion

Based in Brisbane, Erin is a writer with a penchant for using fancy old French words wherever possible and an insatiable hankering for trawling through vintage markets in small Scandinavian towns (no really). One of her dreams is to take her family to see General Sherman in Sequoia National Park and give that old guy a group-hug. Don’t follow her, she could end up anywhere. Twitter @erinbennion