A view up the Yarra River of the Melbourne skyline at twilight.

Melbourne Tops Aussie Travel Wish List

24 February 2017
Read Time: 1.9 mins

Melbourne is by far the most popular capital city for Aussie travellers, a Roy Morgan Research survey shows.

The Victorian capital was nominated by 4.2 million people as the place they’d like to visit in the next two years, according to the Holiday Tracking Survey.

Second-placed Sydney was a long way behind at 2.4 million, and Hobart and Brisbane came in third at 1.8 million.

Rounding out the list were: Canberra and Perth (1.5 million); Adelaide (1.3 million) and Darwin (1.2 million).

Roy Morgan Research industry communications manager Norman Morris said a lot had changed since the survey was conducted 10 years ago.

A view across the water of the Museum of Old and New Art (MONA) in Hobart, Tasmania. MONA is credited with giving Hobart a boost. Image: Tourism Tasmania & Rob Burnett

“For example, where Perth was once Australia’s third-most desired capital-city destination, it has given way to Brisbane, Hobart and Canberra over the last 10 years,” Mr Morris said.

“Certainly, over the last 10 years Hobart’s cachet has been boosted by MONA (the Museum of Old and New Art), while Brisbane’s burgeoning foodie culture could be capturing the imagination of a different kind of traveller than in previous years.”

He said Melbourne’s continued ascendance was testament to the city’s cross-generational appeal.

“With its blockbuster sporting events and art exhibitions; sensational shopping, dining and nightlife; and countless day-trip possibilities, Melbourne does indeed have something for everyone.”

A close-up of the Qantas 'Flying Kangaroo' tail livery. The Flying Kangaroo has topped a customer satisfaction table. Image: Qantas

Australia’s longest-running airline, Qantas, recently earned the Domestic Airline of the Year gong in the Roy Morgan Customer Satisfaction Awards, as well as Domestic Business Airline of the Year.

It’s the third consecutive year the Flying Kangaroo has notched up the double victory.

Roy Morgan Research chief executive officer Michele Levine said: “For many Australians, their holiday starts when their plane takes off, with the in-flight experience being an important prequel to their getaway.

“Qantas clearly understand this, warding off a spirited challenge by Virgin Australia to satisfy an average 85 per cent of their leisure passengers every month of 2016, consolidating on their similarly successful results in 2015.”

Featured image: Melbourne is still top of Aussie travellers’ lists. Image: Getty


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