London, Paris, New York, Milan, Tokyo... Sure, these sartorial style capitals rule the runways when it comes to seasonal fashion shows and glossy magazine column inches. But when it comes to street style for those in the know, these edgy and emerging locales have been nipping at those well-heeled designer destinations for some time. For a fresh look at fashion, here’s where to double tap on Instagram and stylebite your new-season wardrobe inspiration.
Finland's capital may not be as well known as other Scandi style nations such as Denmark and Sweden, but Helsinki's hipsters have been catalogued in the Hel Looks blog since July 2005. Finnish Marimekko designs have also put Helsinki on the map for their bold and colourful prints since 1951 that now adorn everything from teatowels to kidswear.
The look: Vintage finds, pops of colour and pattern.
Sierra Leone is known for its blood diamonds and Ebola breakouts, but the fashionistas of Freetown are the real gems. Australian Jo Dunlop has been documenting the locals' colourful and resourceful styling in her blog, Freetown Fashpack, since 2012. Think traditional prints and fabrics paired with on-trend pieces and plenty of matchy-matchy looks. The look: Africana prints, headwraps and matching sets.
#seoul #street #style A photo posted by Seoul Street Style (@seoulstreetstyle) on
Famous for bringing K-pop (and Gangnam Style) to the world, Seoul also has it going on in the style and shopping stakes. The fashionable Seoul set hang out in Hongdae, Myeong-dong, Sinsa-dong and Gangnam, of course! Karl Lagerfeld came to South Korea for the Chanel Cruise Show in May and the locals definitely give good street style snaps.
The look: Preppy, androgynous and high-street fast fashion.
If all you know of Brazilian fashion is Havaianas and Brazilian-cut bikinis, you might be surprised to know Paulistas (Sao Paulo locals) also know how to cover up in style with understated design and pattern pairings. Sao Paulo is known as the fashion (and international business) capital of Brazil and the locals are easy on the lens with European-inspired high-low looks.
The look: Bodycon, heels and Euro styling.
Modesty is obviously the muse in the UAE, but the locals are by no means limited by morals. Plenty of Western stylistas are taking note of their Middle East sisters for practical yet fashionable high street style, and designer labels to covet. Dubai style inspiration veers from androgynous suits to feminine silhouettes, and accessories always take centre stage.
The look: High fashion, headscarves and statement jewellery.