New Zealand's Most Instagrammed Location

14 December 2015

If you've travelled to New Zealand, chances are you've visited at least one of the country's top 10 most Instagrammed destinations in 2015.

With a staggering 80 million images posted to Instagram every single day, photo sharing in the digital age has never been more popular, or easy.

 Lake Tekapo: One of New Zealand's photogenic areas (Image: @danielmurray.nz)

And let's face it, we've all been guilty of the occasional gloat on Instagram. Posting beautiful, inspiring selfies at the world's most scenic locations, bragging to make everyone back home jealous of your holidays when they are at their work desk, scrolling through your images, weeping slowly into their morning cup of coffee.

Or so I've heard anyway.

When it comes to New Zealand's natural beauty and outdoor activities is there anywhere that is NOT an Instagram-worthy image? The scenery is stunning with wide-open spaces filled with untainted mountains, where the food and wine steal hearts.

There are the obvious NZ choices such as Hobbiton on the North Island and Queenstown on the South Island, but the actual number one spot may surprise you, and have you adding another stop to your holiday itinerary.

 Hobbiton Movie Set easily made it onto the list, but it was still beaten (Image: @shaun_jeffers for @HobbitonTours)

Instagram’s Top 10 New Zealand Destinations Are ...

  1. Waiheke Island
  2. Mount Maunganui
  3. Hobbiton Movie Set
  4. Sky Tower
  5. Takapuna Beach
  6. Lake Tekapo
  7. Piha Beach
  8. Wanaka Lake Front
  9. Museum of New Zealand Te Papa Tongarewa
  10. Skyline Queenstown
 The view from Mount Maunganui (Image: @infarawayland)

Tourism New Zealand General Manager, Australia Tony Saunders said New Zealand scenery is unparalleled, so travellers love to capture the spectacular surroundings and share it with their friends and family on social media.

"Thousands of Australians head over to Waiheke Island each year to view beautiful vineyards, olive groves and beaches, so we weren't surprised to see it named the most Instagrammed spot in New Zealand.

"We get a huge amount of people sharing their photos of Waiheke Island and the rest of the country. We love that travellers want to share their journey and the stunning landscapes."

 Waiheke Island is New Zealand's most Instagrammed location (Image: Adam Bryce)

Want to capture the magic of New Zealand for yourself? Speak to one of our experienced travel consultants today.


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Jason Dutton-Smith

I’m a passionate traveller and a first class nomad wannabe. I have a love for the written word and enjoy sharing stories that inspire travel. I like ordinary but love extraordinary. I’ll dance and sing karaoke to anything 80’s, will drink hot tea even if 40 degrees, love food and have a wicked sweet tooth. Architecture excites me, the window seat thrills me and anything aviation enamours me. I’m a perpetual dreamer who lives by Saint Augustine’s wise words – “The world is a book and those who do not travel read only one page”. My intention is to read War and Peace!