The battle for the best Business Class in the skies has just heated up with Qatar Airways revealing their new QSuites at ITB Berlin yesterday in front of a crowd of more than 200 international media, travel industry representatives and VIP guests.
The new suite features a flexible design that can cater for up to four people and offers the industry's first fully flat double bed. Qatar Airways Group Chief Executive, His Excellency Mr Akbar Al Baker said, "This new product offering – an unrivalled enhancement of our already award-winning Business Class Cabin – will absolutely challenge industry norms and expectations.
"This is truly the future of Premium travel, and I am delighted at the reaction from our travellers, media and industry experts. In this, our 20th year, I am proud to still be leading the industry in terms of innovation and ambition to ensure we continue to offer our passengers the absolute best in both product and service."
The reveal ceremony featured a replica cabin, allowing guests to see the new suites first hand. This unique suite can be utilised as four private business class seats, or opened via movable privacy panels and TV monitors to create a private room for up to four passengers. In total, the new business class cabins will seat approximately 42 passengers.
The aim of the innovative design was to allow groups travelling together (families, friends and colleagues) the opportunity to customise their seats to suit their needs. It allows everyone to socialise and dine together, yet can be converted back should anyone need more privacy at any time during the flight. The unique design is also capable of converting into a fully flat double bed.
Other notable features of the business class experience include adjustable ambient lighting, maximum device compatibility, a comfortable seat that reclines to your exact preference and a large selection of entertainment available in wide screen. Passengers are also treated to bespoke complimentary amenity kits and signature dining menus that include a dedicated snack menu for group gatherings.
The new QSuites will be rolled out on a Boeing 777, flying to London Heathrow in June, with plans to fit out all of the airlines 777s. They will also be featured on the airline's first Airbus A350-1000. Plans are also in motion to tweak the design to fit the A380s and 787s.