Emirates Reveals New Business Class Product

11 March 2016

Emirates, the world's largest operator of the Boeing 777 aircraft, has revealed their next generation of Business Class seats at the annual Berlin ITB trade show.

The newly designed seat is focused on passenger comfort and is to be installed on the carrier's new Boeing 777-300ER aircraft from November, 2016.

New features include an ergonomically designed headrest, a seat pitch of 72 inches, one touch conversion to a fully-flat bed, plus the industry's largest personal TV screen, at 23 inches.

Emirates new Business Class seat Emirates' new Business Class seat on show at the Berlin ITB trade show (Image: Emirates)

"Our current Boeing 777 Business Class seats are already an industry-leading premium product, and what this new seat does is to take that design and comfort to the next level.

"We gave the seat a fresh and modern look, retained all the existing features that our customers love and added a few more, while improving the seating and sleeping comfort," said Sir Tim Clark, President, Emirates Airline.

"Providing our customers with the best possible experience has always been at the heart of any new product development at Emirates. It’s evolution as well as revolution.

"We are always working towards the next big leap, but at the same time we continually look at the little ways we can enhance what we already offer. We believe this new Business Class seat further strengthens the experience and value proposition for our premium customers.

"We are very excited about the arrival of our first Boeing 777 later this year with the new seats, and to see how our customers will respond to it, which I’m optimistic will be positive," he added.


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Emirates Boeing 777 Emirates' Boeing 777-300ERs will feature the new seats (Image: Emirates)

Inspiration for the new Business Class seat was drawn from the interior of modern-day sports cars – the new seats feature a diamond stitch pattern in light grey leather.

The updated seat retains some of the more popular features of the 777's current Business Class seat, such as individual USB ports, personal mini-bar and a HDMI port to stream content from personal devices direct to the TV screen.

Other enhancements include improved lighting options, a redesigned privacy panel between seats (Emirates has opted to retain the 2x3x2 layout in Business Class, leaving a middle seat, which other carriers have been removing), revised stowage area of literature pocket, foot rest and shoe storage area, plus an expanded meal table.

There's still no word on which routes will receive the new 777 cabin from November. Emirates flies the Boeing 777 from Brisbane, Sydney, Melbourne, Adelaide and Perth.


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Jason Dutton-Smith

I’m a passionate traveller and a first class nomad wannabe. I have a love for the written word and enjoy sharing stories that inspire travel. I like ordinary but love extraordinary. I’ll dance and sing karaoke to anything 80’s, will drink hot tea even if 40 degrees, love food and have a wicked sweet tooth. Architecture excites me, the window seat thrills me and anything aviation enamours me. I’m a perpetual dreamer who lives by Saint Augustine’s wise words – “The world is a book and those who do not travel read only one page”. My intention is to read War and Peace!