Sometimes you don’t really recognise the importance of a business practice, until you’re prevented from doing it. When the pandemic halted travel, it highlighted the proven role it plays in gaining new business, networking, fostering new ideas, improving sales and also cementing current business relationships.
“It can also signal to customers that they are important to you,” said Cameron. “Maybe you could make do with a zoom call, but a face-to-face meeting shows your commitment to them and may set you apart from the competition.”
For many employees, travel is also an important perk that influences staff retention. It’s been proven time and time again that bringing your own people together regularly, enhances workplace culture. That’s why smart businesses don’t see travel as a cost, but an investment – and like every investment it needs to perform. A good SME travel company help you get the most value from your travel and provide personal service to make travel easy.