It’s a Vibe: Design-led Hotels and Australian Hospitality are Putting Vibe on the Map!

March marked a milestone for TFE Hotels' homegrown hospitality brand, Vibe Hotels, with the grand debut of Vibe Adelaide, completing its 'lap of the Aussie map' and expanding its presence across every state and territory. Rooted in a love for local experiences and fuelled by Australia's infectious energy, Vibe Hotels are redefining corporate travel with their design-led establishments. 

In South Australia, Vibe Hotel Adelaide, a harmonious blend of sophistication and ease, presents 123 rooms that encapsulate the modern traveller's desires. Its 18-story glass façade is a testimony to impressive architectural design, complemented by interior features that have swiftly established it as the brand's flagship. A true differentiator is the integration of local artisans' craftsmanship, where specialists like Jeremy Herbert of Iron Edge Design have breathed life into the hotel's aesthetic, enlivening spaces with their unique touch. 

Shahnaz Bahkshay, TFE's Global Sales Officer, attests that Vibe Hotels are renowned for their innovative design, with flagship Vibes across Canberra, Melbourne, Sydney, Perth, and Hobart captivating the corporate world. 

"This moment signifies a significant and exciting chapter for TFE Hotels," Shahnaz affirms. "Our vision is to position the Vibe Hotel brand as a place for multi-faceted connections, offering personalized guest experiences within the local milieu and providing an inspiring, stylish retreat for relaxation and corporate engagements." 

Down in Tasmania, Vibe Hobart is a testament to this vision, celebrating Tasmania's awe-inspiring natural beauty through locally sourced elements. Against the backdrop of the planet's cleanest air and 1.5 million hectares of World Heritage-listed wilderness, the hotel crafts an immersive experience. 

In Western Australia, Vibe Hotel Subiaco proudly embraces the best of the Australian lifestyle. Its honeycomb-style façade not only exudes style but also offers respite from the sun's embrace. Panoramic views from the rooftop's Storehouse Subiaco, coupled with delectable cuisine, create an unmatched corporate haven. As Shahnaz aptly puts it, 'One can gaze forever from up there’ – a clear view spanning up to 25 or 30 kilometers on a fine day – unobstructed by towering structures, offering an ideal vantage over the Perth CBD and beyond. 

Vibe Darling Harbour in New South Whales juxtaposes old-world charm with modern elegance, as its dramatic foyer bridges heritage facades while the scalloped tower imparts an airy elegance. The rooftop's Above 319 hidden garden bar, overlooking Darling Harbour, has gained a reputation as the place to be this summer. 

In the Australian Capital Territory, the award-winning Vibe Canberra evokes scenes from a thrilling spy novel. Its black-and-white six-story atrium, gold-accented lounge, and marble fire pit conjure a world where James Bond might relish a pre-flight martini at Helix Bar before embarking on his mission. 

Further down south in Victoria, Vibe Melbourne, while distinct from Bond-like aesthetics, holds its own with captivating "views to thrill" on a highly sought-after city block. Occupying prime real estate on the intersection of Queen and Flinders Streets, Vibe Melbourne stands at the heart of Melbourne's cultural and commercial offerings. 

"Our Vibe Hotel teams are dedicated to delivering authentic, personalised experiences rooted in the local environment, backed by a service ethos that surpasses expectations," Shahnaz highlights. This commitment echoes through the Vibe Hotels portfolio, from the laidback beach ambiance of Vibe Gold Coast in Queensland with its signature Driftwood Social beach club vibes, to the tropical allure of the Top End in the Northern Terriroty. In the bustling cityscapes of New South Whales, Vibe Sydney and Vibe North Sydney offer a retreat for corporate travelers, appealing to those seeking both action and tranquility. 

Vibe Singapore Orchard, the brand's maiden offshore venture, is the pinnacle of this illustrious portfolio. With Australian-style hospitality on arrival, a premium Penfolds wine range, and dishes inspired by Australian cuisine. 

Beyond aesthetics and guest services, Vibe Hotels are pioneers of environmental, social, and governance (ESG) responsibility. Embodied in the mantra "Global People. Local Conscious.", Vibe Hotels focus on sustainable practices and community upliftment. 

These efforts encompass sourcing local materials, reducing carbon footprint, supporting local charities, and championing diversity and inclusivity. Vibe Hotels redefine corporate travel as a conscious endeavour, where guests can experience local cultures and contribute positively to the environment and the communities they visit. 

Vibe Hotels have crafted a remarkable legacy in Australian hospitality. Beyond their signature design and exceptional experiences, they stand as a beacon for sustainable corporate travel. As an authentic and responsible choice, Vibe Hotels promise both discerning business travellers and corporations a unique blend of comfort, sophistication, and conscious engagement.