Currently children are the fastest growing segment of the Qantas Frequent Flyer membership base. Launched with the help of special guests The Wiggles yesterday in Sydney, 'The Joey Club' is a new program to recognise Qantas' youngest customers offering a new range of benefits for the next generation of frequent flyers.
Qantas Group Executive, Brand, Marketing and Corporate Affairs Olivia Wirth said travel is an exciting experience, particularly for children, and the airline wants to make sure that it’s as enjoyable as possible for the whole family.
“Looking after our loyal customers, including our tiny travellers, is incredibly important to Qantas. We have always had initiatives in place for children travelling with us but the Joey Club takes it to the next level with a formal program and a number of new benefits that will make flying with Qantas more fun for kids,” she said.
“Many of our pilots, engineers and cabin crew chose careers in aviation after taking their first flight with Qantas so we want to further inspire a new generation of Qantas customers and employees.”
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Joey Club initiatives include:
- A Qantas Joey Club novelty passport for new Australian-based Frequent Flyer members (aged 3-10 years old) where they can record details of their flight.
- Special dedicated kids menus in domestic lounges, including made to order sandwiches in animal shapes, fresh fruit and snacks such as popcorn and sultanas.
- Larger investment in the children’s in-flight entertainment channels. A dedicated children’s movie channel with 21 hours of content and a dedicated TV channel with 28 hours of TV shows, including the ever popular The Wiggles and Peppa Pig.
'The Joey Club' is in addition to other family friendly services already on offer by Qantas including dedicated kids zones across the domestic and international lounge network which provide iMac computers, children's furniture, toys and books.
A new Family Zone also recently opened in the Los Angeles business lounge.
Other existing family friendly initiatives include:
- Infant meals (up to 2 years of age) with a range baby food, milk, baby bottles, cereals and rusks
- Kids meals in-flight (over 2 years of age)
- Priority family boarding
- Additional baggage allowance based on destination
In order of keeping it within the family, Family Transfers is a points transfer system where parents can transfer or gift Qantas Points to their children or other family members up to four times within a 12-month period.
From June 2015, all new Australian-based Frequent Flyer members between the age of three and ten years old will receive a special Joey Club kit when they join the program.
To celebrate the launch of Joey Club, Qantas is waiving the normal join fee of $89.50 to offer a complimentary join for children until 31 December 2015.